With customers making steady payments, software makers can release steady improvements as they're ready rather than holding them back until ready to release a major paid update. One of the profound shifts for subscriptions is that software typically is continuously updated. "Obviously we would not be making a decision this big if the percentage of people in that category was so big it was the wrong thing for us to do." "Overwhelmingly, when you compare the people who've complained about the new model to the people who loved it, it definitely skewed heavily to the new model," he said.
But those who've carped about the Creative Cloud are a minority, Morris said. Some people just do not like subscription pricing, and they'll have to make do with CS6, which Adobe will continue to sell, or with rival products. The shift is aided by pay-as-you-go infrastructure such as Amazon Web Services that lets companies use and pay for only as much computing power as they need. Now subscription pricing is spreading to software such as Google Apps, Evernote, and Dropbox that are inextricably linked with online services.
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